Zip “Can I Zip it?”
After Zip’s successful launch of the ‘Can I Zip it?’ campaign, featuring the notorious Nick Kyrgios and a parody of ‘A Tribe Called Quest’s’ most famous song they introduced a new brand look and feel to match the pivot. This required us to integrate the updated logo that into the work in all its forms.
The playful composting of the original work made amending the videos a fun challenge.
Beyond logo changes, the animation of the Zip ‘wallet’ and the possibilities within was an excellent way to add a personality to each spot with a dynamic 3d element.