Topo Chico “Perfect Contradiction”

With the global launch film developed from Sydney, we were tasked with creating the social edits for global dispatch and creating the TV edits for South American nations with their strict guidelines regarding the advertisement of alcoholic products.

The collaboration involved not only meeting legal requirements but also tailoring the TV edits to suit the preferences and expectations of the South American audience. This entailed potential adjustments to visual elements, language nuances, and the incorporation of cultural-specific elements to ensure that the modified content resonated positively while maintaining the integrity of the original message.

To supplement the launch we were entrusted with the pivotal role of shooting, editing, and color grading 29 pieces of social first content in collaboration with the creative agency 'We Are Social.' This task involved a meticulous process of aligning visuals with the overall marketing strategy, ensuring that our edits resonated with the target audience on various social media platforms. From careful footage selection to strategic color grading, we crafted engaging and cohesive edits that seamlessly integrated into the broader campaign, contributing significantly to the success of the product launch.