Creating a World Cup within a World Cup with #ScoreSydney, took soccer from the stadiums to the streets to reframe how people see the city — through the lens of soccer goalposts. We hallenged fans to score as many goals in Sydney as possible — and be crowned the 2023 World Cup’s top goalscorer.
3D recreation of the official match ball.
A suite of 8 example videos were made to inspire those participating to create the most imaginative goal possible, with them crowned the winner!
Destination NSW “Score Sydney”
A massive end to end project. Tasked with creating an AR filter that used a neural engine to detect select features in a users environment. Developing the art style and making a photo-real recreation of the official match ball to use in the filter.
Creating social films to demonstrate the function of the filter and creating more social films to drive participation.