Menulog “Origin Snackdown”
Whether a conversion was scored, Queensland or New South Wales was winning or neither, we created the variant tailored to each possibility. Appearing as if the action was being anticipated in real time.
Normally reactive content is left for the likes of social media channels. But Menulog doesn't like ‘normal’. So for the State of Origin we cut, animated and graded 36 contextual TV ads to react to the game as it was played out.
Media Campaign of the Year
Mumbrella Awards - Integrated, Social Media, Online
Finalist in Film, Integrated and Media
Or making the sledges more personal, popular and shareable using user submitted conversations outputted to live broadcast.
“Can we get a couple more Menulog ads please?”
@illuci