Hennessy “Spirit of the NBA”
As a continuation to the visual identity BUCK New York developed for the Hennessy x NBA collaboration we were tasked to create social first assets further developing the basketball court line motif. Expanding on the original work by adapting the new brand look and feel, switching from white lines to gold ones.
The dynamic nature of the basketball court line motif allowed for versatile applications, creating a visual language that transcended static images. Animated elements, subtle transitions, and interactive features were incorporated to enhance the overall user experience.
The result was a captivating series of social-first assets that not only expanded on the original visual identity but also established a distinct and memorable online presence for the Hennessy x NBA collaboration. The golden basketball court lines became a symbol of prestige, resonating with fans and enthusiasts alike, and reinforcing the narrative of a partnership that seamlessly blended the worlds of sports and luxury.