Archie Rose tasked us with launching their first ever ad campaign to show people how a boutique Aussie distillery creates award-winning spirits. They do this by continuously questioning everything to find a better way — Does a whisky really have to be aged for 3 years? Can’t we use native botanicals to make gin? Who says a distiller can’t master more than one type of spirit?

The primary focus being the Direction of Photography on this campaign.

“There’s so much beautiful footage here, the hardest thing will be deciding what we don’t use”

Will Edwards, Archie Rose founder.