Accor’s booking platform All.com wanted to build their awareness in Australia. Research told us that $1.6 billion of foreign currency lay dormant in suitcases around Australia. The activation offered an opportunity to exchange any denomination of currency to win as much as a trip to Fiji.

Tasked with creating teaser films to encourage participation, a 3D representation of the activation to showcase the design before it was physically constructed, creating an entire TVC within 12 hours but also capturing and delivering content as the activations went live serving local audiences the very same day it went live in the 4 locations around Australia and New Zealand and finally the case study film to summate the campaign.